Discovering your niche market

A niche market – a way to save the business

The crisis in the company can take several forms, may be associated with a periodic decrease in interest in the product, but if this situation continues for longer, you should look for your services and products niche market.

What is a niche market?

A niche market is a very specific group of customers interested in a narrow package of services or products.

Advantages of activities in your niche market

– Customers are loyal to their suppliers,

– Possibility to raise the price above the price less specialized competitors

– Submarket niche is not cost effective for big corporations, so there is no risk of competition of this site

– Small market competition

– The price is determined by demand in a niche